The Belgian regional design organisations FlandersDC, MAD Brussels and Wallonie-Bruxelles Design Mode (WBDM) have been working together since 2007 to promote Belgian design under the Belgium is Design label. In recent years, this promotion has taken the form of a major exhibition as part of FuoriSalone. For the last 11 years, WBDM has also had a stand at the SaloneSatellite, the Salone Internazionale del Mobile platform for designers under 35, which celebrated its 20th anniversary last year.
This year, for the first time, FlandersDC and WBDM join forces at the SaloneSatellite, where five young Belgian designers, PaulinePlusLuis, Amorce Studio, Laurent Verly, Rope project / Leila Boukhalfa and Gewoon David, will appear together. This will be a repeat appearance for some and the first time for others.
In addition, Belgium is Design is returning with a new graphic identity, logo and website to federate all Belgian businesses and designers present in Milan.
Belgium is Design will not organise a presentation in the city this year, although preparations for 2019 are already in full swing.