The registration phase for the Red Dot Award: Product Design 2018 is well under way: Manufacturers and designers still have until 9 February 2018 to register. Once submissions are complete, all applicants will have to prepare the products for the competition and send them, as each object must be made available in the original form for the adjudication process.
International experts assess original entries
The heart of the Red Dot Award: Product Design is its jury. Recognised experts from all over the world ensure the high-quality standards of the competition and thus the reputation of the Red Dot Label thanks to their specialist knowledge. As one of the world’s largest design competitions, the Red Dot Award guarantees a fair and independent assessment. All jury members are bound by the Code of Honour, which states that they cannot take part in the evaluation of a product, if they were involved in its production process. In addition, no jury member is permitted to be employed by a manufacturing industrial firm. This prevents them from judging their own achievements or the ones of direct competitors.
There is one special aspect to the judging process: Each product is submitted as a functioning original, which can be tested by the experts. This is an important basis for the evaluation process, as photos and presentation boards alone do not provide certainty of a product’s design quality. The touch and feel of an object, which involves factors such as the materiality, the finish and the surface structure, play an equally important role. Functionality, too, can only be appreciated when the original product is made available.
Correct presentation of the products
An effective presentation of the product that fills the jury members with enthusiasm, and in a best-case scenario wins them over, is especially important. Therefore, entrants can submit product displays, presentation charts, brief description texts, images or a video in addition to the original product, to give the jury a comprehensive impression of it.
Registration still possible until 9 February 2018
Designers and manufacturers from all over the globe still have until 9 February 2018 to register their products. These products can only be objects that are manufactured using an industrial production process.