The European House of Design Management project began at the end of 2012. The EHDM aims to effect knowledge transfer from the private to the public sector by developing new resources for design management. The resources can co-exist and be integrated into existing structures and DM models.
EHDM is composed of a consortium of six partners: the BEDA members European Design Centre (NL), Design Business Association (UK), Estonian Association of Designers (EE) and Danish Designers (DK), along with Umbria Trade Agency (IT) and Innovhub (IT). In anticipation of one of the final outcomes - a Design Management toolkit for public sectors - the project partners are organising a series of workshops across Europe focusing on each of the three key public services: medical/health care, public administration and transport.
The first sectorial workshop took place in April in Milan and focused on transport. With the workshop, project partners wanted to gather valuable insights and learn about the key challenges facing public administrations delivering services within the sector of public transportation and mobility. The workshop acted as a guide to ensure that the outputs will have maximum relevance and value for managers across public sectors in Europe.
The other sectorial workshops coming up:
- Perugia, June 2013 - Second sectorial expert workshop focusing on business support, entrepreneurship and internationalization of SMEs.
- Tallinn, September 2013 - Third sectorial expert workshop focusing on public health and social services.
In the beginning of February 2014, a prototype resource will be presented for enhancing project management in the public sector through inspiration from good Design Management practices.
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Finland to become a leader in measuring the effects of design
The Design ROI project of the Finnish Design Business Association FDBA and Aalto University will be a tool for companies and design agencies to measure and predict financial outcomes of design. The project was initiated by the need for design agencies to be able to evaluate their work, and is especially valuable for SME sector of businesses. The Design ROI project has been carried out with the support of the World Design Capital Helsinki 2012 year and is part of its programme. One of the core objectives of the design capital year is to increase the understanding of design's role as a promoter of business life and economics. Measurement of design is a major cornerstone of success in business economics and has been long awaited by businesses, design agencies and the public sector.
Design impacts have been measured elsewhere: In Great Britain an average design investment has been calculated to multiply the turnover by 2.25 when compared with the invested resources. In Denmark companies investing in design have gained a growth 22 % greater than companies that have not invested in design, and the difference will rise up to 40 % when talking about continuous investing. Design ROI is a trailblazer in compacting the collected data into a tool. Professor Jaakko Aspara from Aalto University says:
"From an exploratory point of view Design ROI is a very ambitious project. We have such knowledge of design and business management in Finland that there is a good reason to presume that we will succeed in this challenge. Design ROI is a concrete solution to an extremely large problem that has delayed the impact of the otherwise well-developed design sector on society.”
The Design ROI research report can be downloaded (in Finnish) from http://www.designroi.fi/
The European House of Design Management is a new Europe-wide design management project aiming to improve knowledge transfer from the private to the public sector. The project will build on successful design management (DM) processes and behaviours within the private and corporate sectors, and will adapt a set of three DM tools to develop design management competency in the public sector.
Four types of outputs are intended:
1) project will introduce and test replicable design management processes, which will be co-designed by the project team and representatives from the public sector;
2) a Design Management toolkit for public bodies will be compiled and distributed;
3) alongside with the DM toolkit a trainer's module will be developed;
4) the process, developments and results of the project will be described in a publication.
The partners are BEDA members the European Design Centre (coordinator, NL), Design Business Association (UK), Estonian Association of Designers (EE) and Danish Designers (DK), along with Umbria Trade Agency (IT) and Innovhub (IT).