The European project ‘Grandma’s Design: revisiting Europe’s Baking Heritage’ kicked off flavourfully in Brussels on November 20th. Over 50 designers, food bloggers and others with a passion for food culture got a taste of the basic principles of Food Design in a workshop organized by European Design Centre, one of the project partners.

Grandma’s Design: Revisiting Europe’s Baking Heritage brings together grandmas and designers in the increasingly popular discipline of Food Design. With the help of the European Culture Program, the project aims to preserve the baking traditions across Europe; it also brings traditions back to life, as designers from across Europe are invited to take part in a competition that challenges them to prepare a Food Design concept. 75 grandmothers from Belgium, Finland, Italy, Turkey and the Netherlands have been filmed and interviewed while preparing a baking recipe that is of particular interest because of its heritage, “couleur locale”, tradition or specific story. All videos are visible at www.grandmasdesign.com and designers can choose their favourite recipe, grandma or (baking) story and get inspired to create a new (food) concept or product.

Food design workshop
A workshop at the Electrolux Experience Centre in Brussels introduced designers to the many possibilities of food design and the five categories of the competition: ‘Design About Food’, ‘Interior Design for Food’, Food Product Design’, ‘Design for Food’ and ‘Design with Food’.

Call for Designers
The Grandma’s Design competition is open to all professional designers. A professional jury will evaluate all applications and decide on the winners and honourable mentions in each category.

Find out more visit: http://www.grandmasdesign.com/designer.php

Photo credit: Erika Zanatta Figabomba

Reddot design award.
“red dot award: communication design 2012“ in Berlin Celebrating with the creative elite at the red dot gala and Designers’ Night

The “red dot award: communication design 2012“ honours innovative creative achievements – from posters and print campaigns to apps and TV spots. Thus, the competition documents the most important design trends in the PR and commercial industry. A distinction with the red dot guarantees worldwide attention and make sure that the brand is effectively associated with outstanding design quality.

The 15 international experts of the red dot jury assessed and evaluated every single work of the 6,823 entries from 43 countries – as always, live and on-site during the jury session in Essen, Germany. While doing so, they focused on criteria like recognition value & social relevance, effective target group reach or interface & aesthetics. Only the best designs were awarded: just 8% of all creative achievements submitted to the competition convinced the red dot jury.

The award ceremony, party and vernissage on 24 October 2012

On 24 October 2012, the international design elite will once again come together in Berlin, Germany, in order to experience the brilliant final of this year’s competition. In the Konzerthaus Berlin, Avi Avital – the first mandolinist with a grammy nomination – will fascinate the audience. On this evening, the participants will get to know the laureates of the highest single accolade, the “red dot: grand prix”, and which creative office will be honoured “red dot: agency of the year”.

1After the glamorous awards ceremony, the Designers’ Night opens its doors. “Alle Farben” and Jan Pyroman, two high-class DJ’s, will treat the former coin mint and today’s scene location Alte Münze Berlin with danceable tunes. The Designers’ Night is also the vernissage of the exhibition “Design on stage – winners red dot award: communication design 2012“. Until 28 October 2012, all award-winning designs of this year’s competition will be presented here.

Guided Tours & Talks on 25 & 26 October 2012 at the Alte Münze Berlin

Is design rateable? On 25 and 26 October 2012, red dot jurors Prof. Dr. Linda Breitlauch, Prof. Michel de Boer, Jean Jacques Schaffner and the red dot: agency of the year will discuss this and many other questions. Those interested in design are invited to swap ideas on trends in international communication design in “Guided tours & talks”, which is free of charge.

For more information please visit: www.red-dot.de/press

Press release contact details...
Name: Kristina Alexandra Halilovic
Address: Design Zentrum Nordrhein Westfalen
Tel: +49 (0) 201 30 10 4-35
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it @red-dot.de
Tel: +49 (0) 201 30 10 4-3