Christina Melander

BEDA Vice President / Program Director at Danish Design Centre

Christina has worked in the intersection of strategic design, business development, and innovation for more than 20 years and has developed programs and projects in the design field as well as across industries, advised at policy level, and implemented strategy and policy.

Christina holds an MSc in Design and Communication Management from the Copenhagen Business School specialising in design processes in small and medium-sized companies – and she has followed that interest ever since.

During the last two decades, Christina has built up a vast network, both nationally and internationally, including positive and strong relationships in the Danish design industry, in which she works hard to explore new opportunities and adds value in the field.

Amongst others, she is the creator of the Design Ladder,  the DIN-model, a guide for design driven innovation and several studies on measuring the value of design and mapping the design industry.

Christina has served as a Board Member of BEDA twice, most recently since last year.



Danish Design Centre strategic platform

Design for Europe publication

Design Delivers 2018

Nordic Design Resource

Nordic Design Resource

Danish Design DNA

Danish Design Award

DIN – model